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Yasmin Rasyid

Sustainability Expert by Profession, Environmentalist by Passion


Yasmin is a sustainability advocate and expert by profession, and an environmentalist by passion. She has more than two decades of knowledge and experiences in sustainable community development. Her areas of interest in sustainability include low carbon innovations and initiatives, quad-helix strategic partnership engagements and development and social sustainability, applied within the context of development of city and community resilience. Yasmin is also a prolific speaker with a passion in mentoring and education.


Sustainable Development and Sustainability Science

20 years

Research and Development

20 years

Social Entrepreneurial Skills

12 years

NGO Leadership and Management

20 years

Project Management

12 years

Academic Qualifications

Bachelors of Science, Biology (Marine), Duke University, North Carolina, USA

Masters of Science, Biotechnology (Pharmacology and Physiology), University Malaya, Malaysia

PhD candidate, University Malaya, Malaysia

Knowledge Skills

  • Microsoft Applications
  • Website Content Development
  • Project Management
  • Social Business and Entrepreneurship Development
  • NGO management and development
  • Fundraising

Language Skills

English (spoken and written)
Bahasa Malaysia (spoken)
Bahasa Malaysia (written)
Cantonese (Chinese dialect) (spoken)


Lendlease Malaysia

Sustainability Director (Malaysia)

Nov 2019 to Present
MaGIC | Malaysian Global Innovation & Creativity Centre

Program Director

Mar 2019 - Nov 2019

I currently lead MaGIC’s Social Entrepreneurship Development Department call Social Entrepreneurship Development. Our goal is to:

  • Develop and lead in the operationalization of a social entrepreneurship ecosystem with the team to achieve the country’s SE goals and vision
  • Design, project manage and monitor SE programs and activities designed in the team
  • Team development
  • Inspiring more Malaysians to walk the path of a responsible and conscious entrepreneur driving positive social and environmental impacts for communities

Founder & President

2005 – current
  • Work across multi-stakeholders from donors, government agencies to communities to build and strengthen relationships and partnerships with stakeholders in
    addressing, solving, advocating or implementation of sustainable development initiatives including impact assessments.
  • Advisory member and mentor in various government, and non-government initiatives on sustainable development.
  • Lead and manage the organization in fundraising, in coordination with the staff and program managers.
  • Overall organizational and program/project development and management to achieve the organization’s vision and mission
  • Identify experts and leaders from stakeholder groups to take part in initiative task forces/steering committees; manage this engagement and liaise with these high-level participants to facilitate activities towards the organization’s goals and mission.
  • Presented papers in several national and global conferences, seminars and summits including TedX Sungai Segget

Public Speaker

Dec 2010 – Present

I have spoken extensively in the last decade on various national and international issues related to sustainability, women empowerment, work-life balance, NGO leadership, social entrepreneurship, and also in scientific and academic conferences and symposiums (environmental issues and NGOs). I continue to speak in events and platforms depending on availability. I am also available for bookings from corporate sectors (kindly inquire via email).

Poptani Asia


Nov 2015 - Present

Key Achievements:

  • Awardment of RM500,000.00 from the Teraju Superb Grant to develop a digital urban farming solution
  • Paper presenter at the 2018 Sustainability Summit organized by the Economist.
  • Delivered a TEDX Talk at ISKL
  • Secured investors for PopTani Asia
  • Build, design and maintain several urban farms for corporate clients and educational institutions.
  • Product Development
Self Employed

Sustainability Consultant

Dec 2012 – Jun 2019

My responsibilities included consultation services to clients in areas to enhance sustainability practices in policies, business practices, employee engagement, social responsibility efforts, and build environment.

Malaysian Environmental NGO (MENGO)

Vice Chairman

May 2017 – May 2019

Key Achievements:

  • Build and strengthen relationships and partnerships with stakeholders in these initiatives across multiple geographies: U.S., Asian, and other international and local government officials; business leaders, representatives from multilateral organizations and civil society; etc.
  • Develop, organize, and execute meetings and private and public events focused on MENGO’s focus areas
  • Develop, execute, and manage fundraising programs with the Secretariat.
  • Production of social and environmental impact assessment reports. Paper presentation in (March 17th, 2018) at the 2018 UNINGO Environment Conference organized by the Taiwan Philanthropic Study Institution.
  • Represent and lead MENGO as a core member of the UN-SDG (United Nations – Sustainable Development Goals) Alliance.
  • Represent MENGO in various government engagements and contribution to the draft policy of the National Biodiversity Policy, and the revised Environmental Quality Act 1974.
Malaysian Environmental NGO (MENGO)


April 2013 - May 2017

Key Achievements:

  • Build and strengthen relationships and partnerships with stakeholders in these initiatives across multiple geographies: U.S., Asian, and other international and local government officials; business leaders, representatives from multilateral organizations and civil society; etc.
  • Develop, organize, and execute meetings and private and public events focused on MENGO’s focus areas
  • Develop, execute, and manage fundraising programs with the Secretariat.
  • Production of social and environmental impact assessment reports.
Profound Vaccine Sdn Bhd

Head of Research and Development

Nov 2003 – Nov 2005

Head the R&D department in product development and global product registration of KustemVax, only intranasal pneumonia vaccine for goats and cows.


Communications Officer

Nov 2001 – Nov 2003

Provide public-friendly scientific narratives on WWF Malaysia’s environmental programs to the media and public. I also worked on designing and production of communication materials for various target groups of WWFM’s stakeholders.


Scientific Officer

Nov 1998 – Nov 2001
  • Freshwater ecology expert conducting scientific studies to lobby for integrated river basinmanagement in the Selangor river basin
  • Outreach via paper presentations in conferences and symposiums
  • Environmental communication

Volunteering Experience


Company Name: Sungai Bunus River of Life Community Taskforce
Dates volunteered: Sep 2015 – Present
Volunteer duration: 4 yrs 2 mos
Cause: Environment

Lead a group of partners in this group in addressing better management of Sungai Bunus and to engage community along the 9 km river to reverse their impacts on the river.

Judge for the Green Rebate for Assessment Tax

Company Name: Petaling Jaya City Council (MBPJ)
Dates volunteered: Dec 2014 – Present
Volunteer duration: 4 yrs 11 mos
Cause: Environment

I volunteer my expertise and time to be a jury and judge for this annual effort by MBPJ to reward households that practice sustainable living. There are more than 30 criteria in which a household can participate in and they get points for making greener improvements in their homes. Read more here.


Company Name: (MaGIC) Malaysian Global Innovation & Creativity Centre
Dates volunteered: Dec 2015 – Present
Volunteer duration: 3 yrs 11 mos
Cause: Empowerment

I volunteer time and advice/sharing of experiences to assist the selected SEs to achieve set milestones. Read more here.

Founder, Honorary Advisor

Company Name: Kuala Lumpur Eco Film Festival
Dates volunteered: Nov 2008 – current
Volunteer duration: 10 years ++
Cause: Environment

I founded an environment-themed film festival in Malaysia called the Kuala Lumpur Eco Film Festival (www.kleff.my) and have served as the Festival’s Director, and currently volunteer and spend my time providing advise to the KLEFF Organizing team. My task as a volunteer is predominantly in fundraising, marketing, strategic communications and partnership management.

Research Volunteer

Company Name: WWF Malaysia
Dates volunteered: May 1998 – Dec 1998
Volunteer duration: 8 months
Cause: Environment

Volunteered to conduct forest medicinal plants taxonomy studies.


Company Name: Duke Alumni Association Malaysia
Dates volunteered: Dec 2000 – present
Volunteer duration: 18 yrs 11 mos
Cause: Education

Volunteer to conduct interview with Duke prospective students and also organise or support Duke-related functions and events.


Company Name: Ministry of Higher Education Malaysia
Dates volunteered: Jan 2017
Volunteer duration: 1 month
Cause: Social Services

Invited by MOHE, I was a judge for the MOHE Entrepreneurial Awards 2016.


Company Name: Alliance Bank Eco Biz Challenge – University Competition for Eco Business Ideas
Dates volunteered: Dec 2016 – Feb 2017
Volunteer duration: 3 months
Cause: Economic Empowerment

Along with four other judges, it was a privilege to be invited as a judge on Alliance Bank’s Eco Entrepreneurial Competition for university students in Malaysia. A great experience to see this generation compete to be both ecologically conscious and entrepreneurial at the same time. Here’s to hoping that more organizations would push for this more.


University of Malaya

Completed PhD in Sustainability Science

University of Malaya

MSc in Biotechnology
(Pharmacology and Physiology)

Duke University

BSc in Biology (Marine)

Bloomington High School North, Indiana, USA


Methodist Girls High School, Ipoh

SPM Grade 1




  • Sustainability Consultancy
  • Keynote Address and Speaking Engagements
  • Guest Lectures
  • Research and Development
  • Speaking Engagements


Honours and Awards


Dec 2018 Brand Laureate

Community Leader of the Year at the 2018 Brand Laureate CSR Best Brands Awards

Recognition as a brand and community leader in the area of Corporate Social Responsibility


Apr 2017

30 Women Achievers & Leaders of Malaysia at Golden Globe Tigers Award

Awarded as one of the 30 Women Achiever & Leaders of Malaysia.

Issued by the Golden Globe Tigers

Mac 2017

Women Icon Award 2017

The Women Icons Summit & Awards celebrates and honours the accomplishments & contributions of women who have excelled in different spheres of life. The initiative underscores the paramount role played by women in society, while appreciating their attitudes, initiatives, will power and perseverance. The Women Icons are those who have distinguished themselves as prominent citizens, who have displayed a strong mettle and capability to perform well in any field of endeavour.

It is important that success stories of Women Icons should be publicly recognized, so that such women not only become role models for future generations but also help change societal mind-sets.

The goal is to facilitate a Thought Leadership, Recognition and Networking platform for women achievers across South & South East Asia. This will not only serve as a tribute to these women by celebrating their work, their life and their contribution to society, but will also empower younger generations to work towards their goals.

Issued by BERG Singapore


Apr 2016

NGO Leadership Award

The Golden Globe Tigers awards aims to recognise “TIGERS” in marketing, branding CSR & social innovation, education & academic across leadership levels in individual and organisation that aim at believing that excellence is infinite and perfection has no limit and targets are milestones not an end of the journey.

Issued by the Golden Globe Tigers

Nov 2016

Women of the Future Award 2016

Women of the Future is a network of accomplished role models that seeks to inspire and empower women around the world. – See more HERE

Issued by Women of the Future and British High Commission Malaysia


Sep 2013

Forever Duke Award

The Forever Duke Award was established in 2009 to recognize alumni who go above and beyond “the call of duty” in service to Duke

Issued by Duke University


Dec 2012

Mother’s Day Award

Issued by Harian Metro


Sept 2011

Top 40 under 40 (Public Service Category) Award

Kuala Lumpur, September 30, 2011 – PRESTIGE Malaysia, the region’s premier luxury and lifestyle magazine, awarded the achievements of 40 outstanding young individuals together with Standard Chartered, Priority Banking at the TOP 40 UNDER 40 Shakin’ Supper celebration party that was held in Kuala Lumpur recently. I was happy to have been nominated and also won the Public Service category. Read more here.

Issued by Standard and Chartered


Nov 2008

Winner, Ultimate Fun, Fearless and Fabulous Award by Cosmopolitan Malaysia

A national recognition by magazine, Cosmopolitan, where the award is given annually to women who personify the Cosmopolitan values and characters, and also in recognition of my contribution and effort to society.

Refer to coverage here.

Issued by Cosmopolitan Malaysia



March 8, 2017

Malaysian Women Who Wow

Amylia Hilda Women’s Health

March 18, 2017

10 Inspiring Malaysian Women to Look Out for in 2017

Richard Kerr, RichardKerr.com

Apr 20 2017

The Top 10 Women Social Entrepreneurs in Malaysia

Top Ten Malaysia

May 03, 2017

Top 10 Successful Muslimah Entrepreneurs in Malaysia



Jan 11, 2016

8 Malaysian Female Entrepreneurs You Should Know Who Have Made It Big In Their Fields

By Sadho Ram, Says

Mar 2016

Eight Women to Celebrate

Issued by Timeout Kuala Lumpur

Apr 2016

Malaysia’s Most Inspiring Green Warriors

Issued by Top Ten Malaysia

August 25, 2016

Yasmin Rasyid: Champion of Environmental Awareness



Let's Keep In Touch

Yasmin Rasyid
EcoKnights, 41, Lrg. Burhanuddin Helmi 11, Taman Tun Dr. Ismail, 60000 Kuala Lumpur, Malaysia.
+6 (03) 7731 8361

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Yasmin Rasyid